Black Friday discounts across UK ecommerce typically run 28% to 38% depending on category (WalletHub, Adobe Analytics). Every one of those percentage points comes straight off your margin, and once you've trained customers to wait for the discount, it's hard to walk back next year.
There's a cheaper way to give customers a reason to buy from you this November, and it's one a competitor can't copy by just discounting harder.
Try the calculator first
Put in your average order value and the discount you're planning. See it next to the cost of funding verified tree planting, carbon reduction or plastic removal on the same order instead.
The actual numbers
A 30% discount on a £50 order costs you £15, gone, on every single sale.
Funding a tree on that same order costs 36p. Funding plastic removal costs 12p per order (both ex VAT). You can run both, or layer a smaller discount on top of a funded impact programme instead of the full price cut; the calculator above shows you exactly where that trade-off lands for your own numbers.
This isn't a replacement for every Black Friday discount you run. It's a cheaper lever for the customers who'd buy anyway, and a genuine point of difference for the ones comparing you to a competitor on price.
Why this works harder than a discount
A discount is gone the moment the sale closes. It doesn't make anyone more likely to come back in December.
A verified contribution on every order is visible, trackable, and still there after Black Friday ends. Customers who choose you for a reason that isn't price are the ones who come back when there isn't a discount to bring them.
That's the whole logic behind switch2zero's ecommerce integration: no monthly fee, you only pay for the impact you fund, and it's live on your store in minutes.
Set it up before Black Friday
Shopify, WooCommerce, BigCommerce, Amazon and Squarespace. No code required.
FAQ
Does the customer pay for this, or do I? You do. Shoppers don't choose or pay for the contribution, you set the rules and the budget, and they see the impact on every order.
Can I run this alongside a discount? Yes. Most of the value here is for ecommerce brands who want to offer less of a straight discount and more of a reason to buy that doesn't just train customers to wait for the next sale.
What does it actually cost? No monthly fee. 36p per tree, 12p per order for plastic removal (both ex VAT). You set the budget and the rules, the calculator above shows your own numbers.
