The Challenge
For EWI Pro, sustainability has always been about more than compliance–it’s about doing right by people, process, and planet. By 2024, they had already taken meaningful steps, from calculating their carbon footprint to cutting waste and energy use. But they also knew that making a real impact meant more than action behind the scenes. To inspire employees, reassure stakeholders, and strengthen relationships with customers, they needed a way to demonstrate progress with credibility and clarity.
The Solution
EWI Pro partnered with Switch2Zero to strengthen the visibility and impact of their sustainability strategy.
- Credibility through offsetting: Switch2Zero enabled EWI Pro to offset their carbon footprint via verified global projects, giving them the confidence to share progress externally. Verified badges and collateral helped them communicate achievements clearly to clients and staff.
- Embedding sustainability in culture: By introducing the Earth Positive Workforce (EPW), EWI Pro offset the footprint of every employee. This embedded sustainability into company culture, making it part of daily conversation and internal identity.
- Amplifying existing initiatives: While EWI Pro independently advanced measures like smart meters, waste reduction, and fleet electrification, Switch2Zero provided a framework and narrative that tied these actions together, helping the business showcase them as part of a coherent, credible sustainability journey.
The Impact
The partnership helped EWI Pro turn operational initiatives into business advantage:
- Clients: Sustainability became a differentiator. One of EWI Pro’s top 10 customers cited carbon measurement and reduction as a reason to stay with the company–directly linking these initiatives to customer loyalty.
- Employees: With the Earth Positive Workforce (EPW) in place, sustainability became embedded in EWI Pro’s culture, regularly appearing in internal communications and recruitment messaging. Younger staff, in particular, championed initiatives and shared progress on social media, helping to reinforce the company’s sustainability identity.
- Reputation: Verified offsetting and sustainability reporting has strengthened its credibility, supported their CSR accreditation, and built stakeholder trust. A client survey by EWI shows that 50% of respondents factor sustainability into supplier selection, while 62% agree that EWI Pro reflects its sustainability commitments effectively—demonstrating that their initiatives are recognized and valued externally.
Next Steps
Looking ahead, EWI Pro plans to:
- Integrate sustainability reporting into the EWI Store platform, linking initiatives directly to customer engagement and sales.
- Embed sustainability deeper into HR processes, ensuring the Earth Positive Workforce continues to inspire and attract employees.
In Their Words
“For many of our clients, sustainability isn’t optional anymore–it’s a deciding factor in choosing their supplier. Being able to demonstrate action through Switch2Zero has strengthened relationships and kept us front of mind as a long-term partner.”
James Alcock, Finance Director, EWI Pro
“Working with Switch2Zero has been straightforward and supportive. We’re excited to keep building on this partnership as we introduce more sustainability initiatives across the EWI Store."
Victoria Coleman, Compliance Manager, EWI Pro
EWI Pro’s journey shows that genuine action can go further when it’s backed by visibility and credibility. With Switch2Zero, even small steps can inspire teams, build loyalty, and unlock long-term business value.
👉 Start your own journey: estimate your carbon footprint with Switch2Zero for free, then build your sustainability plan for just £14.99 per month.
