The Challenge
For Esska, a leader in quality footwear, doing the right thing for people and the planet has shaped their approach to business. Over seven years ago, this mindset sparked a sustainability journey beginning with reducing plastic in packaging, switching to renewable energy, and transitioning to an electric fleet.
But Esska knew that true impact meant more than operational changes. They wanted to credibly demonstrate progress, validate their actions, and share their story with customers who value responsible brands. Their challenge: turning quiet progress into a trusted, verifiable narrative.
The Solution
Esska partnered with Switch2Zero to add verified action and transparency to their sustainability strategy.
- Verified impact with traceable offsetting: After using Switch2Zero’s online tools to estimate their Scope 1, 2, and 3 emissions, Esska offset half of their previous year’s footprint and purchased trees to support global reforestation projects. The transparency and traceability built into the platform gave Esska confidence that every action contributes to meaningful, verifiable environmental impact.
- Amplifying a Pioneering Initiative: Esska’s Digital Product Passport, accessible via QR code on every shoebox, already provided customers with transparency about materials, production, and end-of-life considerations. Partnering with Switch2Zero added a verified layer to that story—real data on carbon offsetting and contributions to reforestation—turning each passport into proof of tangible, authentic action.
- Embedding sustainability into the customer experience:
- Esska wove sustainability throughout their sales funnel with:
- “One Tree Planted” banners on product and checkout pages
- A live impact counter on their website and in all email communications
- A dedicated landing page tracking their progress
Every customer interaction now connects to Esska’s ongoing impact.
The Impact
Esska has turned its sustainability values into a visible, tangible advantage for the brand. Their story reaches every customer through banners, email communications, and the Digital Product Passport, strengthening loyalty and positioning Esska as a brand that doesn’t just talk about doing the right thing—it shows it.
While many factors influence sales and conversion, Esska has seen improvements in both since integrating their sustainability messaging. Customers and influencers frequently highlight and engage with the brand’s commitment, showing that verified, transparent action resonates with their audience.
Every offset and contribution is fully traceable and verified, giving Esska the confidence to communicate their environmental impact clearly and authentically. By embedding sustainability into the customer journey, Esska has also created a point of differentiation, turning ethical action into a visible competitive advantage.
In Their Words
“We’ve always tried to do the right thing, and giving back to the environment felt like a natural next step. The clincher with Switch2Zero was traceability—knowing every tree is tracked to maturity lets us talk about our impact with complete confidence.”
“Switch2Zero made setup simple, and everything just works. We’d highly recommend them to any brand ready to turn sustainability from intention into verifiable action.”
Dan Gyves, Managing Director, Esska
Esska’s journey shows that when authentic commitment meets verified action, it strengthens trust, deepens relationships, and drives growth—proving that doing the right thing is good for both planet and business.
If you'd like to explore how this could work for your brand, book in a quick chat with our friendly team.
