Build the programme that fits your business
Choose one, or mix them.
🌳 Tree Planting
Restore forests and support biodiversity for just £0.36 per tree
☁️ Carbon Reduction
Support verified carbon reduction projects. £0.68 per 100g CO₂e
♻️ Plastic Removal
Remove 5 ocean-bound plastic bottles for just £0.12
How It Works
Switch2Zero helps you turn purchases into measurable impact that customers can see,
helping you build trust, strengthen loyalty and stand out from competitors.
Connect Your Store
Choose Your Impact:
Set Your Rules:
Track & Share Your Impact:
Customers pay more
55–66% of consumers say they’d pay more or seek out eco-friendly brands.
Increase Loyalty
77% of businesses report sustainability initiatives increase customer loyalty.
Gain trust
92% of customers say they’re more likely to trust a brand that’s socially or environmentally conscious.
Build A Programme That Fits Your Budget
No two businesses are the same.
Use our contribution calculator to decide exactly how much impact you'd like to create.
Choose to fund impact:
• Every order
• Orders above £50
• A percentage of every sale
• Or any custom contribution amount
The calculator updates instantly, helping you find a sustainability programme that works for your margins.
Integrations
We’ve got everything you need to quickly and easily onboard Switch2Zero to your online store.
Transparency Built In
Every impact contribution is independently verified and recorded on our public ledger, giving brands and customers confidence that every action can be tracked and accounted for.
Display your impact through a live website widget that updates in real time, allowing customers to see the difference their purchases are making.
✓ Public impact ledger
✓ Live impact widget
✓ Real-time reporting
Esska Shoes
Turning every purchase into a visible sustainability action
Working with Switch2Zero, Esska integrated verified environmental actions into their customer journey, including impact messaging across product pages, checkout, emails, and their Digital Product Passport.
Customers can now see the positive impact connected to their purchase, helping Esska build trust, strengthen brand loyalty, and turn sustainability from a behind-the-scenes commitment into something customers can be part of.
Why Brands Choose Switch2Zero
Lightning-Fast Setup
Flexible Funding Rules
Verified Impact
Transparent Reporting
Customer Engagement Tools
Join Brands Turning Every Order Into Positive Impact
Trusted by 100+ sustainable brands | Verified by Veritree | 4.9★ on Shopify App Store
This is a great app and so easy to use. Installed within minutes. We love everything about Switch2Zero. For our customers it's a brilliant yet simple message, and from a business perspective Switch2Zero are a great team who are always willing to help, and we are delighted to be involved in something that can help us all be more sustainable - it also really helps us move forward with our ESG agenda.
Managing Director
Switch2zero is so simple to set up and very well supported their team. What a great way to manage the sustainability of my company. I was up and running in less than 10 minutes. Great App.
Owner
We started using the Switch2Zero app at the beginning of 2024 and are delighted with it. It was straightforward to set up and is much more affordable than similar platforms while delivering on what we set out to do – supporting vital tree-planting projects around the world. Our customers have been thrilled to receive the emails from Switch2Zero telling them they have planted a tree with their purchase. We have also been impressed by the Switch2Zero team, who take the initiative to provide resources to help us communicate our impact and take feedback on board to drive their platform roadmap. The new visual impact pages are very impressive!
Head of Marketing & PR
Ready to Turn Every Order Into Positive Impact?
Connect your store in minutes and create a sustainability programme that fits your brand, your customers and your budget.
Choose tree planting, plastic removal, carbon reduction–or combine all three–and start showing customers the difference their purchases make.
Book a demo or install the app today.
FAQ
Switch2Zero connects directly to your ecommerce store and automatically funds environmental impact whenever a customer places an order. You choose the impact you want to support–tree planting, plastic removal, carbon reduction, or a combination of all three–and decide how contributions are applied based on rules that fit your business. You can track your orders and the contributions they are generating in real time from your Integrations dashboard. At the end of your monthly billing cycle, you are billed for those environmental contributions, at which point they make impacts in the real world!
Yes. You can support tree planting, plastic removal, carbon reduction, or combine multiple impact initiatives into a single sustainability programme. You're also in control of how contributions are funded, whether that's every order, orders above a certain value or custom contribution rules.
You're in complete control of your budget. Create simple campaigns like "Plant 1 Tree With Every Order" or "Remove 5 Plastic Bottles With Every Purchase", or contribute a smaller fixed amount or percentage of each sale. Contributions can also be pooled across multiple impact initiatives, giving you complete flexibility over how your sustainability programme works.
For reference, funding 1 tree costs £0.36, removing 5 plastic bottles (100g) costs £0.12, and removing 100g of CO₂e costs £0.68.
Smaller contributions are pooled together until enough funding has been collected to support your chosen impact initiatives. This means you can contribute any amount that fits your budget while still funding real, verified environmental action.
Yes. We work with trusted environmental partners to ensure every tree planted, plastic collection and carbon reduction project is independently verified. Every contribution is also recorded on our public impact ledger, providing complete transparency into the environmental action funded through your store.
Absolutely. Customers can view your sustainability programme through an email-on-purchase, live website widgets, impact badges and certificates that update in real time, making it easy to showcase the positive difference their purchases are creating.
Absolutely. You can change your impact initiatives, contribution rules and customer messaging at any time as your business or sustainability goals evolve.
We integrate with all major ecommerce platforms, including Shopify, WooCommerce, BigCommerce, Squarespace, Wix, Amazon, and Etsy.
If your store runs on a different platform, just get in touch — our team can usually connect it quickly or provide a custom solution.
No. Switch2Zero integrates with your existing ecommerce platform without disrupting your checkout experience. Installation takes just a few minutes, and you can choose how and where your sustainability messaging appears.
No. You decide how much to contribute and can adjust or pause your sustainability programme whenever you need.
Yes. Our widgets and customer-facing assets can be customised to match your brand, helping create a seamless experience for your customers.
The dashboard home page displays your total purchased impacts. Your live-widget and public impact-page also include your expected impacts, which are impacts generated by store orders that you have pledged to purchase at the end of your current billing cycle (via your integration usage subscription).
You can see this explicitly on the Integrations dashboard, where your total expected impacts appear at the top of the orders table.